The fond recollections of our mums bringing out hand-knit khaees and dariyan made of local cotton and proudly setting those out for the frequent guests have long since vanished. Not only that, but the cotton fields have gradually been replaced with concrete jungles and other “more profitable” crops.

"Khaki Desan" by Sarsabz is a mission-driven initiative with a nostalgic tale.

Sarsabz Fertilizer, a well-known entrepreneur and public figure, has recently released the second episode of its Sarsabz Kahani web series, titled “Khaki Desan,” which focuses on the true story of Jugnu Mohsin. Jugnu Mohsin quickly realised the lack of high-quality domestic cotton and its dying breed known as Khaki Desan, which nobody was attempting to preserve.

Please visit the official youtube channel of Sarsabz to view the full episode

Cotton’s recent decline in production is extremely detrimental to our economic stability. As per the Ayub Agricultural Research Institute, the cotton crop holds a 0.8 percent share of GDP and contributes 5.2% to the agriculture value addition. Cotton also holds a 51 percent share in the country’s total foreign exchange earnings.

Despite this economic significance, the Pakistan Bureau of Statistics has reported that in the past 10 years cotton production has almost halved from 13.6 million bales in 2011/12 to about 7 million in 2020/21. The State Bank of Pakistan (SBP) has also reported that the crop area of cotton has significantly reduced to 2.2 million hectares, the lowest since FY82.

To watch the full episode of Khaki Desan, please visit the official YouTube channel of Sarsabz (youtube.com/sarsabz) and follow the hashtags #SarsabzKahani #SalamKissan #KhakiDesan

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