AS OF 12 AUGUST 2022, SINGAPORE: IPG Mediabrands’ UM, a network of international media agencies, today announced a partnership agreement with IG Square Pakistan (Private) Limited in preparation for the opening of their UM Pakistan office.
In addition to Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam, the UM Pakistan affiliate office will expand the reach of the UM agency network to 14 additional nations in the APAC area.
“I am thrilled to be in a position to formalise our official affiliate partnership with IG Square for UM Pakistan,” said Kasper Aakerlund, President of UM APAC. The opening of UM Pakistan will serve to future-proof our regional efficiency and expand our competitive remit and prospects across the Asia-Pacific region. Pakistan is a significant growing market for several of our regional and international client brands.
Adnan Shaikh, Director & Chief Operating Officer IG Square Pakistan concluded, “I am humbled and excited to share news of IG Square’s affiliation with IPG Mediabrands to represent Universal McCann (UM) in Pakistan, and introduce other agency brands in the future. We are extremely thankful to our team members, clients and vendors for their trust and confidence. We are committed to magnifying the UM brand image in Pakistan, and extend UM’s regional and global experience and expertise to our clients.”
The UM affiliate relationship with IG Square Pakistan is effective immediately.
